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VERIFIEDBy Xavier Rivera· ·1 min read

Amazon price history expands to full year

Amazon's app price history feature now shows changes over 365 days via a button or Rufus AI. The update precedes Prime Day amid a state lawsuit alleging price manipulation tactics.

Source:The Verge
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Amazon price history expands to full year
TL;DRAI · 60 sec read

Amazon expands its price history feature to display product price changes over 365 days, adding to existing 30- and 90-day views in the app and via Rufus. The update launches in the US, UK, and India ahead of Prime Day. This helps shoppers track prices amid a lawsuit accusing Amazon of price fixing.

Amazon’s built-in price tracking feature now displays a product’s price changes over the past year. The “Price history” button, available in the Amazon app next to an item’s price, shows pricing across 30, 90, and now 365 days. Users can also access it by asking the AI assistant Rufus.

The tool rolled out initially in 2024 but previously covered only 30 and 90 days. It is now available in the US, UK, and India.

This expansion arrives weeks ahead of Amazon’s annual Prime Day event. California Attorney General Bonta mentioned Prime Day in his “price fixing” lawsuit against Amazon, accusing the company of pushing other retailers to raise product prices and bullying vendors to hike prices elsewhere or remove products.

Third-party tools like CamelCamelCamel and Keepa also track Amazon product prices.
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