Jensen Huang floats about $2,000 per GPU a year for NVIDIA's agent software

Nvidia CEO Jensen Huang floated a figure of about $2,000 per GPU per year for the software that runs AI agents, citing it as an example of where the company's licensing business is headed. He spoke at GTC Berlin on Oct 22, in a Q&A the day after the Oct 21 keynote. Nvidia hasn't named a product, a price or a start date.

What he said
According to Tom's Hardware, which cites a video of the comments, Huang said: "Software licensing will become increasingly a major part of our company's business. The way that we license will be...for example, it's about $2,000 per GPU per year to run all the software that Nvidia provides that runs agents on these AI factories." The Register reported the same figure, paraphrasing it as the price of licensing Nvidia's software stack at about $2,000 per GPU annually. The "for example" matters: he was giving an illustration, not a list price.

What isn't clear

Nvidia hasn't said which software the figure covers, when it would take effect, or how it relates to NVIDIA AI Enterprise. NVIDIA's licensing guide lists AI Enterprise at $4,500 per GPU for a one-year subscription, $9,000 for two years and $13,500 for three. Tom's Hardware notes the two may not cover the same products. Huang didn't name OpenShell, Sentry or AI Enterprise in the remark, so there is no basis for saying the $2,000 covers any of them.

Not entirely new
Huang gave a similar illustration on the BG2 podcast on Oct 15, saying roughly "a couple of thousand dollars per GPU per year" for simple math. The Berlin comment repeats that framing. For related coverage, see our reports on NVIDIA's OpenShell reference architecture and GTC Berlin 2026.

Sources: The Register, Tom's Hardware, NVIDIA licensing guide