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Multiple outlets (Sonos Newsroom, CNET, The Verge, Bloomberg) confirm Sonos's Sept. 1 launch of Ace Ultra headphones ($449), Beam Ultra soundbar ($699), and Sonos 27 software rebrand.

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Home/Tech/Sonos launches Ace Ultra headphones and Beam Ultra soundbar
VERIFIEDBy Xavier Rivera· ·1.5 min read

Sonos launches Ace Ultra headphones and Beam Ultra soundbar

Sonos has launched the Ace Ultra headphones at $449 and the Beam Ultra soundbar at $699, both shipping September 29, while rebranding its software as Sonos 27. The new products bring upgraded audio features including higher ANC, Dolby Atmos, and room-tuning capabilities as the company moves past earlier software troubles.

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Sonos launches Ace Ultra headphones and Beam Ultra soundbar
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TL;DRAI · 60 sec read

Sonos launches Ace Ultra headphones at $449 with enhanced noise cancellation and Beam Ultra soundbar at $699 with Dolby Atmos support, both shipping September 29. It rebrands its software as Sonos 27. The releases form part of its effort to refresh products after the 2024 app redesign issues.

This story so far2 chapters
  1. Aug 11, 2026Sonos Ace Ultra Headphones With AI Voice Support Surface in FCC Filing
  2. Sep 1, 2026Sonos launches Ace Ultra headphones and Beam Ultra soundbarthis chapter
Sonos has announced two new hardware products today along with a rebranding of its software platform.

Sonos unveils Ace Ultra headphones priced at $449. The over-ear headphones feature a Sonos-designed driver for deep, rich, detailed sound and support high-resolution wireless audio with ultra-low latency. They offer up to 2x more Active Noise Cancellation than the original Sonos Ace along with up to 35 hours of battery life when ANC is on.
They offer up to 2x more Active Noise Cancellation than the original Sonos Ace along with up to 35 hours of battery life when ANC is on.

Adaptive EQ tunes the sound based on fit and movement while plush foam and an adjustable design provide all-day comfort. Beamforming microphones isolate the voice for clear calls. The Ace Ultra comes in Black, White, Agave, and Sand color options and begins shipping on September 29.

Beam Ultra soundbar arrives at $699 with Dolby Atmos support. The new soundbar delivers 7.1.2 Dolby Atmos using upward-firing drivers and includes clear dialogue with AI-powered Speech Enhancement. It features a low-profile design that blends into the room along with a wider soundstage offering clearer separation.
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Trueplay technology tunes the sound for the specific room and setup. The Beam Ultra is available in Black and White and also ships on September 29. Both new products are available for pre-order immediately.
This marks the latest step in Sonos's recovery following its botched app redesign of early 2024.

Sonos rebrands its software platform as Sonos 27. The company is rolling out new features under the updated software name. This marks the latest step in Sonos's recovery following its botched app redesign of early 2024.
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The announcements represent an ambitious push by the company to refresh its product lineup. Pre-orders for the Ace Ultra and Beam Ultra are open now ahead of the late-September availability.
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