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Home/Tech/Amazon Invests €10B in Europe Robotics, Adds 25,000 Jobs
VERIFIEDBy Xavier Rivera· ·2.5 min read

Amazon Invests €10B in Europe Robotics, Adds 25,000 Jobs

Amazon announced more than €10 billion to modernize European fulfillment centers with new robotics, 25,000 new jobs, expansion of its rapid delivery service, and a $1 billion commitment to its Career Choice upskilling program. The moves, detailed at an event in London, aim to leverage AI and robotics to shift employees toward higher-skilled work while accelerating operations.

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Amazon Invests €10B in Europe Robotics, Adds 25,000 Jobs
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TL;DRAI · 60 sec read

Amazon invests over €10 billion to expand robotics in European fulfillment centers and will add 25,000 jobs there. It also commits $1 billion to global upskilling by 2030 and rolls out Amazon Now in India and the UK. The upgrades let robots manage heavy tasks so staff handle inventory and quality roles.

Amazon detailed plans for more than €10 billion to upgrade and enlarge its fulfillment centers throughout Europe by deploying advanced robotics while creating an additional 25,000 positions in the region. Executives also pledged $1 billion for worldwide workforce training and revealed wider rollout of rapid-delivery services at the Delivering the Future event held in London.

Next-generation Proteus robot gains site-wide mobility and conversational control. The updated autonomous Proteus can transport items anywhere inside fulfillment facilities instead of being limited to loading docks. Advances in artificial intelligence let staff issue directions through ordinary spoken-style text messages, eliminating any requirement for coded instructions or specialized software.
Using advances in AI, employees can direct Proteus with plain, conversational text-based prompts without the need for technical commands or programming interfaces.
Once given a task the machine itself determines order of importance, best path and schedule. Similar to earlier versions the robot handles strenuous physical work such as shifting loaded carts across long stretches. That shift enables staff members to concentrate on overseeing stock movement and maintaining product standards. The system is undergoing laboratory testing with European introduction scheduled for the first half of 2027.
POST FROM @amazon· official announcement tweet matching the €10B Europe robotics investment, 25,000 jobs, Proteus, Vulcan, and STARK robots
https://x.com/amazon/status/2062475623243698669
Europe fulfillment centers set for €10 billion modernization drive. Over the next several years Amazon will direct more than €10 billion toward enlarging and updating distribution sites across the continent while broadening its automation tools to assist personnel and streamline processes. The outlay covers wider use of Vulcan, the company’s initial tactile-sensing robot, along with STARK, a collaborative mechanism that removes complete totes from conveyor lines and sets them onto wheeled platforms.
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After an initial trial run in Barcelona, Spain, the company intends to install STARK at 15 European locations by 2027. The overall funding package is also projected to increase the regional fulfillment workforce by 25,000 during the coming period.
An employee tells it what needs to be done, and the robot figures out the priority, the route, and the timing.
Career Choice upskilling program receives $1 billion commitment. By 2030 Amazon will have devoted $1 billion to its Career Choice scheme, which forms the core of the larger $2.5 billion Future Ready 2030 effort. More than 300,000 workers worldwide have already joined, among them 30,000 based in the UK.

Training targets fast-growing sectors including cybersecurity, software engineering, supply-chain management, clean power and mechatronics. The initiative forms part of the company’s strategy of deploying AI and machines to absorb repetitive or heavy labor so that staff can move into positions demanding greater expertise.
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Rapid-delivery service extends reach into additional overseas markets. The company’s express grocery and essentials offering is spreading to further cities abroad with special focus on growth in India and Britain. Micro-fulfillment hubs placed close to homes and urban districts support 30-minute or quicker arrivals while reducing walking distances for drivers and keeping pickers in safer environments.
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