Amazon Leo has reached 396 operational satellites after its final Atlas 5 launch, clearing the way for initial commercial broadband service later in 2026. The network will compete with Starlink in limited latitudes at first while scaling toward full deployment by mid-2029.

Amazon has conducted months of beta testing with a select group of customers, but connectivity has not been continuous because of sparse orbital coverage.
https://x.com/ulalaunch/status/2072555947008967046
In the direct-to-device satellite services market, Amazon is targeting the same segment SpaceX plans to expand.
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