Apple's Sept. 9 event, first under John Ternus
Apple held Surprise and Shine on Sept. 9 under new CEO John Ternus. Headline: iPhone Duo, Apple's first foldable, starting at $1,999. Also: iPhone 18 Pro with variable aperture and Reference Image auth, Apple Watch Series 12 and Ultra 4, AirPods 5 from $129, Apple Care One, and iOS 27 on Sept. 14.
Apple has raised prices by $100 on the iPhone 16, full iPhone 17 lineup and iPhone Air immediately after unveiling the iPhone Duo and iPhone 18 Pro, according to The Verge. The move means an affordable iPhone now costs more than it did yesterday.
Apple introduced the C2 modem with the iPhone Duo announcement, promising meaningfully faster uploads, 15% lower power consumption, and mmWave support in the US. Fully integrated with the A20 Pro and iOS 27, the platform uses AI algorithms to strengthen connection reliability in weak signal areas.
Apple rebuilt portions of iOS 27 so the new iPhone Duo foldable can take full advantage of its dual screens, repositioning controls, adapting every app layout, and adding Apple Pencil support on both displays while borrowing multitasking concepts from iPadOS.
Apple's Surprise and Shine event under new CEO John Ternus introduced the foldable iPhone Duo above $2000, variable aperture cameras and Reference Image on iPhone 18 Pro models, Apple Watch Series 12 with 60x more frequent heart monitoring, AirPods 5 with ANC at $129, iOS 27 with Siri AI beta, and AppleCare One Family. The announcements emphasize imaging authenticity, health tracking, and ecosystem expansion in the AI era.
Apple announced that both iPhone 18 Pro models will feature a variable aperture camera. Earlier speculation had indicated the technology might be reserved for the iPhone 18 Pro Max alone. The company created an assembly of six laser-cut blades, each thinner than a human hair, that automatically adapts to scenes and admits approximately 50% more light in darker conditions while enabling post-capture cinematic effects and 60 fps half-speed video.
Apple will release iOS 27 on September 14 featuring Siri AI as an English-only beta, with additional languages slated for October. The update includes a Liquid Glass opacity slider, refreshed app icons, extra large widgets, a smaller Lock Screen clock option, and separate volume controls for different audio categories.
Apple introduced AppleCare One Family, a $49.99/month U.S. plan covering eligible devices for up to six people in a Family Sharing group. The plan follows AppleCare One and launches first in the US.
Apple received FCC authorization on 2026-09-09 for Wireless Earbud model A3532 operating in the 2.4 GHz band with documented power levels up to 0.046 W. The approval, complete with extensive Bluetooth and RF exposure testing by Element Materials Technology, clears the device for launch ahead of any formal reveal. No independent coverage of the filing is available yet.
Apple introduced AirPods 5 featuring up to 50% more noise cancellation than AirPods 4, enhanced audio through new acoustic design and Adaptive EQ, Adaptive Audio, Conversation Awareness, and Live Translation support. The entry-level model starts at $129 while the wireless charging version is $149; both go on sale September 18.
Bloomberg's Mark Gurman reported ahead of today's event that the iPhone 18 Pro and iPhone 18 Pro Max will include a smaller Dynamic Island capable of displaying up to three simultaneous Live Activities. The change would double the previous maximum of two.
Apple has introduced Reference Image on the iPhone 18 Pro to cryptographically authenticate that camera photos have not been altered by AI afterward, allowing users to view the digital negative if changes occurred. The feature responds to growing synthetic imagery by letting recipients verify authenticity even on shared files, though it will not be available in the EU or China.
Apple has announced the Apple Watch Series 12 and Ultra 4 featuring an upgraded health tracking system that measures heart rate every five seconds and adds a new readiness score. The models also introduce Audio Intelligence with sound recognition, live rewind transcription, and Siri recaps while running on the new S11 chip (previously reported to include A20 Pro-derived components).
Apple's foldable iPhone event is underway at Apple Park, the first iPhone keynote led by new CEO John Ternus. The showcase is expected to debut the iPhone Duo priced at $1,999 while the standard iPhone 18 may slip to next year amid rising costs.
Apple confirmed Surprise and Shine for Wednesday, Sept. 9 at 10 a.m. Pacific, the first event under incoming CEO John Ternus. The invite is out. Expected iPhones remain rumor.
The iPhone 18 Pro carries a 4,056 mAh battery, up 1.7% from the iPhone 17 Pro's 3,988 mAh. Apple disclosed the figures via required EU energy labels.
Apple Watch A3587 cleared FCC equipment authorization on 2026-09-09. The filing marks the usual regulatory step ahead of any hardware launch.
The ceramic Apple Watch is priced at $899, $100 above the Ultra.
$1,999 is the price for the new iPhone Duo.
$149 AirPods 5 include active noise cancellation, wireless charging, and volume swipe controls. The addition tightens expectations for the next AirPods Pro.
$100 price increases put the iPhone 18 Pro at $1199 and the Pro Max at $1299.
Apple stages its first product event under new CEO John Ternus, the first such gathering in more than a decade. He receives a standing ovation while succeeding Tim Cook, who remains executive chairman.
Apple has unveiled the iPhone 18 Pro and Pro Max. No further details were released in the announcement.
Apple's iPhone 18 Pro and Pro Max are said to arrive in Black, Glacier, Silver, and Burgundy.
Apple's event starts at 10:00 am Pacific Time. A spoiler-free on-demand video will be posted afterward for viewers who want to skip live announcements.
John Ternus posted a short teaser showing a light beam from a resizing hexagonal shape striking an iPhone edge ahead of the 10 a.m. PT event. The clip is said to preview a mechanical aperture on the iPhone 18 Pro.
Samsung has one piece of advice for Apple’s first foldable iPhone after years of pushing the category forward. The tip centers on durability and hinge design choices that have shaped Samsung’s own devices.
iPhone 18 Pro pre-orders reportedly open September 12 at 12 a.m. Pacific Time. The date breaks from Apple's usual pattern of starting the Friday after the launch event.
Five South Korean suppliers, Samsung Display, LG Innotek, Semco, Samsung Electronics, and SK Hynix, are lined up for displays, cameras, substrates, passive components, and memory in Apple's first foldable iPhone.
$2,000 is the reported price for Apple's foldable iPhone, now said to launch under the name Duo rather than Fold or Ultra.
