Rivian confirms the R2 launches on June 9 with order invitations, demo drives at its Spaces and initial customer deliveries all beginning that day. The concurrent approach seeks to avoid criticism from the R1 rollout as the company shifts toward mass-market EVs.

Rather than a slow staggered release, Rivian pushes three major milestones on June 9.
https://x.com/Rivian/status/2059722717503397921
The launch marks Rivian's biggest milestone as the company moves from a high-end EV manufacturer to a mass market automaker.
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Rivian laid off hundreds of workers in its service and customer organization on Tuesday, less than 2% of its roughly 15,200-person workforce, one week after beginning R2 SUV deliveries. The move aims to narrow losses as the unprofitable company ramps production of its mainstream model amid a tougher EV market and the loss of federal purchase incentives.
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